Marketing / PR

Powerful words, stylish translations

Marketing, advertising and PR texts are carefully constructed to convey a certain message, often using stylistic devices such as word play, metaphor and subtle changes in tone. An expert marketing translator needs to have a high awareness of literary techniques and have the talent to be able to recreate the effect and meaning of the text in the target language. Transcreation as this process has come to be known is a mixture of translation and creative writing and involves the composition of a text in the target language using the source text for orientation.

Our translators in this field have often studied journalism, creative writing or marketing and are highly skilled in translating:

• Company websites
• Corporate presentations
• Press releases and newsletters
• Brochures
• Catalogs
• Advertising texts
• Packaging and product information leaflets
• Market research texts